What it is:

If you think you’ve heard the words “Greg Ginn” and “Innovator” in the same breath before, you’re right. In 1976, at 22 years old, Greg Ginn founded a band that changed the way music would be perceived, forever. As the principle songwriter, guitarist and unequivocal mastermind behind Black Flag, Greg Ginn taught us that music is subjective, inspired, and ever evolving.

And 35 years later we are re-learning that lesson all over again.

“I try to play what I would like to hear,” Greg Ginn explains the electronica sound of his latest project, The Royal We. “If it feels good to me then there’s other people that might enjoy it. Everybody isn’t in the same place at the same time.”

Greg Ginn is an innovator. “I like a lot of hybrid bands. Different trance, electronica, and a lot of House. Most of that music doesn’t have guitar. And that’s had a lot of impact on my guitar.”